
AfCFTA & Regional Trade Opportunities
Apply AfCFTA rules of origin and tariff schedules to trade cross-border under the agreement.

Programs · Executive Education
Program overview
Prepare your business for cross-border growth with regulatory alignment, certification and cultural adaptation.
Market Ready Africa prepares businesses for cross-border growth through regulatory alignment and cultural adaptation. It covers market entry requirements and licensing, product standards and certification, tax and customs positioning, employment and immigration basics, brand and communication adaptation and a readiness assessment that tells a company honestly whether it should enter now or prepare further first.
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A readiness assessment that tells you honestly whether to enter a market now or prepare further first.
On passing the assessment you receive a certificate for this Executive Education program. Verification arrangements for this program are stated at enrollment. Issued under Credence Institute certification.
If you want to know who leads this program before you apply, ask us and we will tell you.

If you are funding someone else’s studies, here is what you are paying for. Market Ready Africa™ is an Executive Education program taking 8 weeks, examined and credentialed, and issued with a certificate that any employer can verify publicly at any time. It prepares the learner for meeting market entry, licensing and product certification requirements, positioning for tax and customs in new markets, and adapting your brand and communication to new markets. With the learner’s consent we will confirm enrollment, attendance and completion to you in writing at each stage.

Dates for the next cohorts are being confirmed. An advisor can tell you when this program next runs, and put you on the list for it.
Ask an advisor about datesMultiple payment options are available, with installments on programs of six weeks and longer. Employers can be invoiced directly against a purchase order or a letter of undertaking.

Apply AfCFTA rules of origin and tariff schedules to trade cross-border under the agreement.

Design business models that route around Africa’s payment, logistics, identity and regulatory bottlenecks.

Adapt your operations, pricing and supply chains to work across diverse African economies.
