Go-to-Market Strategies for Africa

Design a launch strategy for African consumers, from segmentation and pricing to channels and city-by-city sequencing.

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Next intakeTo be confirmed

StatusOngoing

Overview

Key facts

Qualification: Executive Education
Duration: 8 weeks
Entry requirement: Open entry

Format: Hybrid
Credential: Certificate
Accreditation: Credence Institute certification

About this program

For companies with a product ready and no clear path to the customer. Go-to-Market Strategies for Africa covers launch design for African consumers: segmentation and who actually pays, pricing for irregular incomes and price-sensitive markets, channel and distribution selection, partnership versus direct routes, launch sequencing by city and corridor and the marketing that works where trust is earned locally.

Who should apply

Companies

What you leave with

A launch design for African consumers, covering segmentation, pricing, channels and sequencing by city and corridor.

Where it can take you

Launching a product to African consumers
Choosing channels, distribution and partnership routes
Sequencing a launch by city and corridor

The award

On passing the assessment you receive a certificate for this Executive Education program. Verification arrangements for this program are stated at enrollment. Issued under Credence Institute certification.

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Who teaches it

If you want to know who leads this program before you apply, ask us and we will tell you.

Meet the faculty

Admissions and entry requirements

Open entry.

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If you are funding someone else’s studies, here is what you are paying for. Go-to-Market Strategies for Africa is an Executive Education program taking 8 weeks, examined and credentialed, and issued with a certificate that any employer can verify publicly at any time. It prepares the learner for launching a product to African consumers, choosing channels, distribution and partnership routes, and sequencing a launch by city and corridor. With the learner’s consent we will confirm enrollment, attendance and completion to you in writing at each stage.

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Intakes

Next intakes

Dates for the next cohorts are being confirmed. An advisor can tell you when this program next runs, and put you on the list for it.

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Fees and payment

Multiple payment options are available, with installments on programs of six weeks and longer. Employers can be invoiced directly against a purchase order or a letter of undertaking.

Fees, refunds and deferrals

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